Alexandre Rizzuti

GOL

A visual identity refresh of one of Brazil’s most recognized brands.

Logo Logo

The logo and other brand elements have been optimized to perform across various platforms and scales, from the small-space digital world to environmental installations.

The new brand elements have brought more elasticity to the identity. Thus, GOL can communicate both retail parts, with strong colors and titles as well as premium parts and their sophisticated details, maintaining brand consistency with the use of the same elements.