↳ What's On Tap?

What's On Tap? (also nicknamed WOT) is a brewpub based in São Paulo. But more than that, a hub for craft breweries and enthusiasts.

A unique, dynamic and fresh visual identity, that mixes the urban aesthetic with the sensorial colors that refer to the freshness of the beer ingredients, creating compositions that come out of the obvious. The use of few visual elements gave freedom for the owners themselves create their communications.