Alexandre Rizzuti

Ypióca

Packaging to redeem the tradition and pride of the oldest cachaça’s brand in Brazil.

Ypióca is now closest to its essence, highlighting the best of the brand. The brand architecture and the new packaging brought more clarity and distinction between product lines.

Taking advantage of the festivals of São João, one of the most important in Brazil, Ypióca launched in the Brazilian Northeast a series of collectible cans, illustrated by regional artists.

Showing the festivity from the point of view of those who live the São João, we reveal the true connection that exists between the brand, the northeastern land and the people.