Bemsei

Bemsei is the new brand from Agronippo, a pioneer in oriental foods in Brazil, created to simplify a healthy lifestyle with flavorful ready-to-eat products rooted in Brazilian Nikkei culture. The brand promotes a balanced way of living by blending the joy of Brazilian life with Japanese cultural influences, expressed through an authentic and approachable visual and verbal identity. The challenge was to create a name and identity that communicate its oriental heritage in a light, inclusive way, while standing out in a competitive market.

Launch
2024

Awards
IF Design Award 2026
Red Dot Award 2025

Office
FutureBrand

CEO • Ewerton Mokarzel
STRATEGIC DIRECTION • Carolina Lyra
STRATEGY • Tatiana Forneck
CREATIVE DIRECTION • Nélio Bernardelli
HEAD OF DESIGN • Alexandre Rizzuti
DESIGN • Marcus Okabayashi, Pedro Araujo
NAMING • Gabriel Rodrigues, Giuliana Boulitreau, Gustavo Assef, Monique Torres, Tatiana Forneck
COPY • Andressa Trindade, Tatiana Forneck
3D • César Quirino, Daniel Yaginuma
MOTION GRAPHICS • César Quirino, Higor Santos