Sertrading

Sertrading entered a new phase after its acquisition by BTG Pactual, repositioning itself from a logistics operator to a complete, innovation-driven strategic partner that moves over R$29 billion annually. Breaking away from the sector’s rigid visual standards, the new identity features a dynamic, generative system inspired by barcodes and modular structures, transforming transactional codes into expressive compositions that convey movement, precision, and technological strength—aligning the brand with its ambition to redefine the future of foreign trade.

Launch
2025

Award
Red Dot Award 2025

Office
FutureBrand

CEO • Ewerton Mokarzel
CREATIVE DIRECTION • Lucas Machado
STRATEGY • Thomas Omarsson, Gabriel Peixoto
HEAD OF DESIGN • Alexandre Rizzuti
DESIGN • Vinicius Liberal, Marcus Okabayashi
GENERATIVE DESIGN • João Generoso
COPY • Gabriel Cipriani
MOTION • Rebeca Azevedo
CULTURE • Karen Fontana, Olivia Moraes